It also helps them understand what type of work they’ll get if they hire you.Īnd while you may be the most talented, experienced Lightroom guru, editing thousands of photos, one by one, in the same color palette and tones, can be challenging if not mind wrecking. It tells your fans and potential clients that you’re a professional and know exactly what you’re doing. Things haven’t changed! Maintaining a unique, uniform style and color palette across all your work is important. Remember how a few years ago, after coming back from Way Up North in Stockholm, we kept preaching about the importance of consistency and curation of your portfolio? Prepare to be amazed.
